Texas Solar in the Spotlight

Local columnist takes a closer look at the rising renewable


Mitch Schnurman’s column in today’s Dallas Morning News continued an important discussion about the evolution of Texas’ solar market and is further evidence that the state’s highly competitive retail electric market is helping shape how consumers – residential and commercial – will buy and use electricity in the future.

Today, the retail electric market in Texas is less about the transaction of turning the lights on and off and more about creating an emotional connection with our customers through products and services that empower them and help them save money.

As Schnurman points out in his column, “Large users are leading the way on solar, locking in low prices, shrinking their carbon footprint and enjoying the halo effect of going green.”

It’s an exciting time in Texas and consumers are reaping the benefits.

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