FN Alex

New York Times Spotlights Texas Retail Electricity Market

Publication notes focus on innovation, customer service, TXU Energy Free Nights


FN Alex

There’s no doubt that Texas’ retail electric market is the most innovative and competitive in the country and today’s New York Times helps reinforce that point with a feature on TXU Energy Free Nights.

The front-page story features the experience of two customers who take advantage of the company’s unique plan by shifting their consumption to “free” time periods. By providing customers choices that fit their lifestyle and give them control over their monthly electric bill, TXU Energy is creating more satisfied and loyal customers.

In the story, Jim Burke, CEO of TXU Energy, said: “Consumer choice, with its impacts and benefits, will drive the future of the power industry.”

Innovations like TXU Energy Free Nights are made possible because Texas’ retail electric market, which features a robust smart meter infrastructure, intense competition and engaged consumers.

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