For generations, the EFH family of companies has enabled economic development and social progress by providing reliable, affordable and environmentally sustainable power for Texans. That commitment comes with the opportunity to play an integral role in enhancing the quality of life for families across the state.
For TXU Energy, sponsoring an event or an organization isn’t just about putting its logo on a building or billboard. The goal is to elevate the experience that fellow Texans have with the company’s family-friendly partners.
With the Dallas Mavericks and Dallas Stars at the start of their seasons, the TXU Energy Houston Turkey Trot getting in shape, and exciting holiday events coming up at the Houston Zoo, we’re reminded of all of the great opportunities TXU Energy has to connect with the people it serves through sponsorships and partnerships.
As the Official Electricity Sponsor for Baylor Athletics, TXU Energy participates in weekly tailgating events, provides a giant photo frame for the perfect selfies and drives additional in-game activities.
At the Houston Zoo, TXU Energy presents Chill Zones to keep guests comfortable and Zoo Lights to brighten the holidays. It also supports the annual Gift of Grub fundraising campaign with a matching donation.
At the American Airlines Center, TXU Energy provides cellphone charging stations and pre-game activities to get the crowds roaring.
“We strive to make a difference for our partners and their guests,” said Sydney Seiger, chief marketing officer for TXU Energy. “And we get so much in return – from the positive association with great organizations and events to valuable feedback from fellow Texans.”
In addition to marketing partnerships, TXU Energy works with nearly 100 social service agencies that administer the company’s TXU Energy Aid bill-payment assistance program. The company works with even more social service agencies to deliver valuable information about heat safety, energy conservation and other benefits for low-income customers, customers facing financial crisis and customers who want to manage their electricity spending.
For Luminant, environmental educational outreach has been an essential part of the company’s philosophy of powering the communities surrounding our plants and mines for more than four decades.
With a goal of connecting the link for educators between natural resources, their role in energy production and the importance of environmental stewardship, Luminant has contributed for the past several years to fund two environmentally focused teacher workshops. The programs, held in partnership with Stephen F. Austin State University and the University of Texas at Arlington, provide elementary and secondary teachers with an in-depth overview of the energy industry through classroom seminars, on-site field workshops and tours of a power plant and mine.
“With the potential to reach thousands of students, opportunities like these help equip teachers with the knowledge, tools and resources they need to effectively communicate energy-related topics with their students,” said Robert Gentry, curriculum manager of Luminant’s employee-focused continuing-education center, Luminant Academy. “We appreciate the opportunity to help them gain a greater understanding about the link between energy and the environment.”
Luminant also is a long-standing supporter of the Texas Future Farmers of America and 4-H organizations, which are designed to help students develop leadership skills for career success through agricultural education. This past year, Luminant contributed to each organization as a sponsor for their annual conventions.
And an ongoing partnership with Glen Rose High School environmental classes is helping reestablish Eastern bluebirds and bobwhite quail to Squaw Creek Park at Luminant’s Squaw Creek Reservoir, which provides cooling water for Comanche Peak Nuclear Power Plant, while also teaching students how to restore and maintain a habitat, research and make decisions about real world situations.
Whether reaching out through education, caring for customers in need or giving of our time and resources, the partnerships nurtured by our companies and our people will continue to play a role in the economic, civic and cultural development of Texas communities and families.