Competitive market meets consumers’ preferences

Choice of electricity providers, plans and services delivering on promises


Savvy shoppers know that when it comes to evaluating a deal, the bottom line is just one factor. A great price for a product that doesn’t meet a customer’s needs and preferences is no deal at all.

With that in mind, it makes sense to take a different look at Who’s Getting The Best Deals On Electricity In Texas?, a recent State Impact story. The story accurately notes that electricity rates in Texas are lower than the rates in many other states. It also includes the context that Texans use more electricity that other Americans so we often pay higher bills despite our relative lower rates.

The heart of the story, however, compares average electricity rates in Dallas and Houston to what are described as lower rates in San Antonio. Residents in Dallas, Houston and most other parts of the state can choose from about 50 retail electricity providers and as many as 250 service plans. Residents in San Antonio all get electricity from the city-owned CPS Energy.

Citing the state’s Power to Choose website, the Association of Electricity Companies of Texas responded by noting that consumers in the competitive retail market, “can choose 12-month fixed plans with prices that are right in line with the municipal rates” cited in the story.

So why would shoppers choose one rate over another? The reasons are as diverse as our great state, but they might all boil down to preference. One group wants more electricity generated with renewable fuel sources; another wants time-based products that fit their lifestyles and maximize their savings opportunities; yet another group wants 24/7 service through multiple communication channels.

The competitive retail market not only is delivering on the promise of lower rates, it’s also delivering a wide range of plans and service levels to meet consumers’ preferences. In addition, competitive retailers are providing related home and business services and are arming consumers with innovative solutions to monitor and manage their electricity consumption.

With added value products and services, a wide range of rates for various electricity plans and tools to take control of spending, it’s clear that the competitive market is delivering services that meet consumers’ varied needs and preferences at the price points that they choose. Now those are real deals.

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