It’s no secret that retail electricity companies are expanding their consumer offerings, adding solar lease programs, home warranties, partnerships with home services vendors and more. The reasons are simple. Non-commodity services not only provide diversified revenue streams, they leverage and extend customer relationships.
Scott Hudson, the chief operating officer at TXU Energy, highlighted a driving theme today for retailers at an industry conference in Arizona: As retailers grow their service portfolios, remaining focused on customers’ needs and customer service continues to grow in importance.
TXU Energy launched the first solar lease program in the competitive markets of Texas in 2010. It also continues to expand its wide range of home warranty services to meet Texans’ various needs and preferences.
“It would be far more difficult to successfully expand services if we didn’t already have trusted relationships with our customers,” Hudson said after the 25th Retail Energy Executive ForumTM, presented by DNV GL, in Scottsdale, Arizona. “While we’re developing innovative plans and products to meet consumers’ needs and preferences we’re also intensely focused on constantly improving the fundamentals of service.”
That focus comes, in part, by listening to customers.
“Customers choose TXU Energy because we put them first and deliver on our promises,” Hudson said.